Hamster wheels, mixed feelings about marketing, and expansion of sexual healing offer

If you listened to yesterday’s audio, you may have noticed my “hamster wheel” reference. This is a term I use to describe situations where our ego has enticed us to believe, on a continuing basis, sometimes for years, that we’re “about to” get something we want, if we will only just “change this or tweak that.”

This is the antithesis of self-love and self-acceptance, which knows that we are already perfect in this moment.

This topic dovetails with my mixed feelings about marketing, which I’ve talked about before, both here and on Entropy’s blog.

Ever noticed how often the marketing pitches (both within the pickup artist community and outside of it) are enticing you to stay on the “hamster wheel”? “I’m going to teach you these ten secrets, and then you will have [insert desired object here].”

I feel ambivalent about this because a lot of what I’m teaching is actually about getting off the hamster wheel. We don’t need more techniques and rules. We need fewer. We need empty space, the kind of empty space that comes from meditating, What Is Holistic Belief Reprogramming?, and otherwise *doing nothing* … lol :)

But how do we market “doing nothing”? How do we market inner peace? How do we market freedom from wanting to do or obtain anything? Hehe, this idea makes me smile. The art of marketing the art of doing nothing. Hmmm …

And yet … and yet … the great paradoxpresence comes from empty space. And presence, my friends, is the key to seduction. It is also the key to single, congruent thoughts that effortlessly create what we want in our lives and our world.

It simply is not possible to be present or congruent when the monkey mind is relentlessly jabbering on and on about new rules and techniques and pickup lines. It is not possible to be present or congruent if you are constantly running around thinking up new things to do and new things to say. There’s too much static.

On a related note re marketing … Ever notice how the “typical” internet marketing pitch these days is empathy-based? All written trying to show you that the seller “understands” your problem. I feel uncomfortable with that too. It doesn’t feel authentic to me. Empathy for me is a way to connect, not a way to entice people to buy something. If I have a motive and am looking to achieve a certain outcome, the empathy doesn’t feel pure.

Seriously, is anyone else feeling “done” with that model of marketing? I’m opening up space for a new approach to be shown to me.

I also don’t like people making decisions motivated by fear. How about this one? “sign up today, folks, this offer won’t be around tomorrow.” Do I need urgency to buy things? Not really. When I think of the things I buy in the course of a year, very few of them involve time deadlines. I go to healers when I feel called to go. I buy things I need when I need them.

Not long ago, I actually declined to give a prospective client a deadline to sign up with me at a certain price because I could feel fear in his vibe. How can I feel good about someone paying me money out of fear? (He did end up signing up later, but ultimately he signed up from an energetic place that felt good to both of us.)

Perhaps these are limiting beliefs, but I feel better about the idea of clearing out my own blocks to receiving, and seeing who shows up on my doorstep. I feel better about opening up space for a new marketing paradigm that feels better.


Anyway, all that said, here’s a marketing pitch for you (lol :-p): I had a few requests to expand my sexual healing special EFT session offer to include “tapping for cash.” The offer expires tomorrow at 5 pm Pacific time, but if you’d like to use the one hour session for erasing financial limiting beliefs rather than sexual healing, that would be fine. Just sign up here and let me know you want to tap for cash instead of sexual healing.

Please don’t sign up out of fear of “losing” this opportunity. I’m sure inspiration will lead me to offer other opportunities in the future. But if you feel called to work with me, this is a good deal. My tapping sessions often pay for themselves :)


About the Author:

Erika Awakening is a Harvard Law School graduate and former practicing attorney. She left the rat race to become a location-independent entrepreneur, holistic life coach, blogger, speaker, healer, and Emotional Freedom Technique (EFT tapping) expert. Erika Awakening is one of the world's foremost experts on eradicating limiting beliefs and lifestyle design on your own terms. Learn more about Erika Awakening

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  1. Hi there everyone. Thanks a bunch for supplying these audio sessions.

    I have a concern though.

    You know, one of those tingly up your spine/gut feeling things? It's all about marketing and products. You mention it elsewhere. There are 2 HEAVILY marketed products other than your services mentioned right here in recent comments. EFT and The Lefkoe method.

  2. Sacred Beauty Project says:

    My day was spent pretty much talking about and laughing about the very thing you wrote about, Hamster Wheels. WOW! We are really connected!

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